The trick, however, lies in the following: how Special Database do you guide that potential customer through the different phases? In practice, this is not nearly as easy as it sounds. Because how do you know where this potential customer is in the funnel and what his underlying intention is? And does your message fit that intention at that Special Database moment? In this article you can read how, by means of a new approach, you can use your marketing budget in the most efficient way and reach the right visitor at the right time. See Think Do Care: what Special Database was it like again? Google's See Think Do Care model, like the comparable AIDA model, can help map the customer journey.
You have to take into account the different Special Database phases in which a potential customer is. You then adjust your message and bid per customer phase. A child can do the laundry, you would think. However, it turns out to be difficult to get on with it and get started with it operationally. Where many marketers see the See Special Database Think Do Care model as the end station, you can make a significant difference here. How, you ask? By using the model as the basis for an intention-driven strategy. Something that is still too little used in practice, and where most parties miss out on a lot of potential. See Think Do Care All nice, but what Special Database does such an intention-driven strategy entail?
The raw definition of an intention-driven Special Database strategy is: 'Responding based on consumer intent'. It's actually as obvious as it sounds in practice. A consumer who knows what the company stands for, is convinced of the service or product and for that reason almost makes a purchase, naturally has a different intention than Special Database someone who is not yet familiar with a certain brand, service or product. It is certainly obvious and logical, but the challenge lies mainly in the question 'how do you find out what the intention is? This makes Special Database it not only possible to adapt the underlying message in your content and bids to a specific customer phase.